Articles

Anniversary Bands	Diamond Bridal	Diamond Jewelry
Fall Seasonal	Fashion Trends	Father's Day Theme
Features and History	Gems / Gem Lore	Gold
Holiday Theme	Knowledge Issues	Mother's Day Theme
Pearls	Platinum	Right Hand Rings
Three Stone Jewelry	Valentine Seasonal

• Anniversary Bands

  • Anniversary Bands Symbolize Eternal Love

    Few jewelry designs say "everlasting love" like the diamond anniversary band. This category has really thrived in recent years, thanks to more available styles, a more sentimental national mood post 9-11, and a renaissance of classic looks.

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• Diamond Bridal

  • Brides Make Personal Statement With Their Engagement Rings

    If there's a noticeable trend in diamond engagement rings, it's that people are having fun with them!

  • Brides Seek Engagement Rings Tinged With Nostalgia

    This season, engagement ring styles are as varied and unique as the brides who choose them. (And choose them, they do - gone are the days when this long-term fashion decision was left up to grooms.)

  • Diamond Anniversary Rings: A Fitting Tribute to Marriage

    An expression of love that delights the wearer every day is the diamond anniversary ring.

  • Diamonds Add Excitement to the Classic Wedding Band

    Diamond wedding bands provide a brilliant alternative to the classic plain gold or platinum band, whether or not an engagement ring is worn.

  • Diamonds-Color-Spice-Up-Wedding-Ring-Category

    This spring, the buzz word in wedding rings is "variety." Sure, you might still prefer the traditional plain gold band, but be sure to study other exciting, fashionable and trendsetting options before you decide. Here are some of the most popular choices...

  • Todays Bride Wants to Make An Individual Fashion Statement

    Although engagement rings and wedding bands are designed to be worn every day and last a lifetime, there's no reason why today's brides can't make an individual fashion statement with their bridal jewelry.

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• Diamond Jewelry

  • Diamond-Line-Bracelets-An-Elegant-Must-Have-in-Any-Jewelry-Wardrobe

    This season, another sure-fire gift idea that's guaranteed to make your wife or significant other smile from ear to ear is the diamond line bracelet.

  • Stunning Solitaire: The Perfect Solution

    If diamonds are a girl's best friend, then a diamond necklace certainly gives the relationship the attention it deserves. Astonishingly simple and superlatively stylish, the diamond solitaire is an essential accessory that shows off this white hot stone to its most brilliant advantage.

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• Fall Seasonal

  • Color Reigns Supreme as Jewelry Designers Deftly Blend Elegance With Femininity

    This year, fall fashion trends sizzle with excitement, and color reigns supreme.

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• Fashion Trends

  • Diamonds: Still a Girl's Best Friend

    Perennially classic, diamonds never fall from fashion, but current trends have given them some eye-popping new looks. Recent discoveries of rich sources of larger diamonds have made diamonds of a half carat or more available in both greater quantity and quality - assuring these dazzlers and attention-grabbing place in the oversize jewelry movement.

  • In the Black

    Color trends may come and go, but black is back, bigger than ever.

  • Longer is Better: Dramatic, Dangling Earrings Become the Style of Choice

    If you're scouting out the latest earring and necklace styles, "longer is better" this year.

  • Runways Sizzle With Flirty, Sexy Fashions; Playful Jewelry to Carry Fashion Message

    If designers have their way for spring, the look will be feminine, flirty and sexy. And who can argue with that?

  • Space-Age Metals: New Alternatives for Jewelry

    And now the Space Age has brought us an exciting, alternative white metal that has started to take hold in the world of fine jewelry.

  • Spring Fashion Demands Bold, Playful Jewelry

    If fashion designers have their way, the spring season will be awash with airy, ruffled and beribboned clothes, as femininity becomes the look of the day.

  • The Buzz on Earring Trends: Longer, Dramatic Styles Are In!

    Did you know that, according to industry studies, earrings are the single largest category of jewelry that women purchase - both as gifts for others and for themselves?

  • The Colors of Spring

    After a long winter of white wonders, spring bursts forth with new life, warm breezes and wonderful colors. The skies are bluer, the grass buds green and flowers of all sorts stand vigil in gardens everywhere.

  • Think Pink: Tucson Gem Show Reveals Best Bets

    If you want to know what kind of gemstones will be fashion "must haves" this year, think pink. That was the word from the Tucson (Arizona) Gem Show in February, the world's largest showcase for gemstones, beads, minerals and gemstone jewelry.

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• Father's Day Theme

  • Here Are Some Gift Ideas for Father's Day Or Any Special Occasion

    Men are wearing more jewelry than they did a generation ago, and men's jewelry has become more daring and more experimental. Still, the old adage still holds true: Keep it tasteful! A quality watch is usually the core of a man's jewelry wardrobe, along with cuff links - if he uses them - and a fashionable ring.

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• Features and History

  • Celebrity Proposals

    Take this fun, little quiz about celebrity couples whose wedding jewelry made the news...

  • Fine Jewelry Has Its Roots in Ancient Civilizations

    Historical details regarding fine jewelry are often sketchy, but one thing is certain: We've been adorning ourselves with precious metal and jewels for more than 5,000 years. Discoveries of jewelry - impressive hammered, soldered and engraved gold pieces inlaid with jasper, turqoise, amethyst or lapis - in tombs in Egypt, Iraq and Mesopotamia have been dated to as early as 3000 BC.

  • How to Make Your Marriage Proposal Truly Memorable

    Marriages are made in heaven, so it's not surprising that many couples seek to become engaged in innovative ways that will propel their relationship into the stratosphere!

  • From the Ancient to the Contemporary 'The History of Fine Jewelry'

    The appreciation of beauty and the desire for adornment are intrinsic to our human nature, and the history of jewelry is a long one. Carved ivory bracelets dating from the Paleolithic era have been found, suggesting that before there was written language, agriculture or settled communities there was jewelry.

  • The History of the Engagement Ring

    The engagement ring that symbolizes the eternal love of two people who have pledged to join together in marriage actually dates back to the 15th century.

  • World Famous: These Diamonds Have a Lore All Their Own

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• Gems / Gem Lore

  • Amethyst and Citrine Anchor Quartz Family of Gems

    Quartz is one of Earth's most abundant minerals and one of the most versatile. Although quartz can mimic expensive gems for a fraction of the cost, it is more than worthy of its own admiration. In fact, there are actually a number of gem-quality quartz varieties available.

  • Birthstones Brim With Luck and Lore

    Most gem scholars agree that the tradition of birthstones began with the Breastplate of Aaron: a ceremonial religious garment set with 12 gemstones that represented the 12 tribes of Israel and also corresponded with the 12 signs of the zodiac and the 12 months of the year.

  • Dazzling-Beryl-Family-Includes-Emerald-and-Aquamarine

    Containing some of the most beautiful and versatile gemstones in the world, the beryl category includes such favorites as the emerald and aquamarine, lesser-known gems such as morganite and golden beryl and some virtually undiscovered gems such as heliodor and goshenite.

  • Legends Throughout Time 'The Big Three'

    Rarity and beauty are just two reasons customers favor rubies, sapphires or emeralds when buying fine jewelry. These three precious gemstones have been prized since time began; ancient civilizations attributed powers and superstitions to them and wars were fought over them.

  • Update on Tanzanite: Magnificent Gemstone Is Back on Top

    Tanzanite, the magnificent violet blue gemstone, has had a rocky ride during its relatively short existence. One of the most recently discovered gems, tanzanite made its debut in 1969, fairly late in history compared to diamonds, pearls, rubies and sapphires.

  • 'Newer' Gems Dazzle the Market

    While most of us are familiar with rubies, emeralds and sapphires, there is a whole new world of color out there beyond the "big three" gemstones.

  • Turquoise-Mania

    Turquoise became a major player in the 1960s and 70s, when "prairie chic" drew attention to the turquoise and silver jewelry produced by Southwestern Indian craftsmen. Today, a new generation of turquoise jewelry is emerging, featuring richer, more imaginative styles.

  • What-Does-Your-Favorite-Color-Say-About-You?

    Everyone has a favorite gem color. But did you know that your color preference says a lot about you and your personality? Read on.

  • What's Your Birthstone?

    The tradition of birthstone gems is as old as civilization itself. Ancient Roman, Arabic and Indian cultures all revered gems and linked specific gems with either the months of the year or the zodiac.

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• Gold

  • Learn About White Gold - The Other White Metal

    White gold for jewelry has been popular since the 1920s as an alternative to platinum and, to a lesser degree, silver. More recently, white gold has seen a resurgence in popularity, as white metals have returned to the fashion spotlight.

  • Big, Bold, Gold: Sculptural Pieces Take Center Stage

    Big, bold and beautiful gold jewelry is back, with sculptural pieces and open-links leading fashion for the holiday season.

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• Holiday Theme

  • Rubies, Emeralds, Sapphires: Best Ways to Say 'I Love You' This Christmas

    Jewelry is the most romantic and intimate gift of this holiday season. It's a gift of the moment and a gift of a lifetime, as it passes from this generation to the next. The rich red of rubies, the deep blue of sapphires and the bright green of emeralds are the ultimate symbol of love.

  • No Surprise, Diamond Studs Top the List of Gifts Women Would Love to Receive This Christmas

    Diamonds top the list of forever-in-fashion gems; not surprisingly, diamond studs top the wish lists of women desiring taste and quality in their jewelry collections.

  • Holiday Gift Guide Diamond Classics Ensure a 'White' Christmas

    The holidays are the time to honor our loved ones and show them just how special they are to us. There's no better way to express your feelings than with a diamond, the most valuable, romantic and lasting gift you can ever give. So make this year a "white" Christmas with a beautiful piece of jewelry for your significant other.

  • Holiday-Gift-Guide-Platinum-Style

    As platinum gains popularity beyond its traditional role as the setting for an engagement diamond, designers continue to come up with bold and artistic ideas that give more scope to this most precious of metals. This holiday season, an amazing array of platinum jewelry - both modern and traditional - will be available for men and women.

  • Ice Storm: The Season's Coolest Jewelry Gifts

    This is an easy one. What tops every woman's wish list for a holiday gift? If you said "diamonds," go to the head of the class.

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• Knowledge Issues

  • 8 Ways to Keep Your Fine Jewelry In Tip-Top Shape

    With proper care, your fine jewelry can last a lifetime. Here are eight tips to help you keep the sparkle in your most precious possessions:

  • Platinum Vs. White Gold What's the Difference?

    White gold is an affordable - and popular - alternative to platinum. But shoppers choosing between the two should know that - while both metals occupy an important place in world of fine jewelry - they are not created equal.

  • Quality Vs. Discount Jewelry Here's What You Need to Know...

    "Jewelry is jewelry, right? If I can buy a diamond ring for 50% less at the mall, from TV or online, why should I go to a local jeweler and pay top dollar?"

  • Scientific Methods Enhance Gems' Appearance

    Since man's love affair with colored gemstones began, jewelers have searched for ways to improve the appearance of the natural stones they found. If you go into a museum and look at very old stones, you might be disappointed with the depth of the colors.

  • Synthetic Diamonds... and What You Should Know About Them

    Believe it or not, scientists now have the ability to create diamonds in a laboratory using intense heat and pressure - the same conditions that formed natural diamonds 200 miles below the earth's surface more than three billion years ago.

  • What You Need to Know About Appraisals

    An appraisal is a legal document that certifies what a piece of jewelry (or other valuable article) is, and how much it's worth.

  • What-You-Need-to-Know-About-How-Gold-Prices-Are-Determined

    Since humans discovered it, gold has been a valued commodity, cherished for its beauty and prized for its financial worth. The fine jewelry marketplace depends on the financial gold market for setting the price of gold. Financial markets, even for gold, are greatly affected by world politics and economic events.

  • What You Need To Know About How White Gold Is Created

    White gold appears to be a contradiction in terms. Gold is yellow, right? So how do they make it white? Here's a quick lesson on the magic and creativity of today's alchemists.

  • What-You-Need-to-Know-About-Metal-Content-and-Trademarks

    When you come into our store to buy fine jewelry, we give you our personal assurance that what you are buying is of top quality in material and make. But it's important for you as a consumer to note that each piece of jewelry you buy is stamped with both its metal content and manufacturer's trademark.

  • What-You-Need-to-Know-About-Platinum-White-Gold-and-Sterling-Silver

    You've decided to make the break from yellow gold - to buy a necklace, earrings or ring in one of the white metals. Your decision now is to choose the appropriate white metal: platinum, white gold or sterling silver. Here are some facts about the three white metals to help you choose among them.

  • What You Need to Know About The 'Ideal' Cut

    With any piece of diamond jewelry, the critical factor is the sparkle. When you give a woman a diamond, it has to dazzle her the moment she opens the box. The driving force behind the "ideal cut" diamond is the dazzle factor.

  • What's the Real Difference Between White Gold and Platinum?

    Whether you're looking for a unique engagement ring or a cutting-edge piece of fashion jewelry, you'll find lots of choices designed in white metals. This popular look is cool, chic and timeless - it works with virtually any wardrobe and for any occasion.

  • Your Refresher Course on the 4C's of Diamonds

    Many of our readers will be considering a major diamond purchase this season, so we thought this would be a great time to present our mini refresher course on the "4C's of Diamonds."

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• Mother's Day Theme

  • 10 Reasons She Deserves Fine Jewelry This Mother's Day

    Spring is here and Mother's Day is just around the corner. While it's easy to pick up the phone and order flowers, a gift this important should reflect more than just a fleeting thought or something that is here today and gone tomorrow. It should be a lasting keepsake that generates fond memories time and again. This is why we've put together a list of 10 reasons why Mom deserves a gift of fine jewelry to commemorate her special day.

  • Colorful Gems for Mom

    Mother's Day is the time to have fun with jewelry. It's a time to be creative, to surprise Mom with a really artistic piece or indulge her taste for the classical.

  • Fresh-Pearl-Ideas

    Today's cultured pearls come in a rainbow of natural hues, a variety of round and fancy shapes and a dizzying range of styles. Few fashionable woman would be caught without a necklace of cultured pearls, in a choker, princess or rope length. But for the wants more than the basics, this is the perfect season. Why not surprise her with something totally new and fresh for Mother's Day?

  • Make It a Colorful Mother's Day

    Fashion designers tell us it's going to be a colorful year, with larger-than-life floral prints, wide awning stripes and romantic designs using palettes of soft pastels. Why shouldn't women's jewelry look just as dazzling?

  • Splash-of-Color-Fiery-Colored-Gemstones-Lead-the-Way

    It's going to be a bright and beautiful Mother's Day this year, in terms of clothes, flowers and, most importantly, jewelry. For the first time in more than a decade, colored gemstones are taking the lead in designer collections and with the gift-buying public.

  • We-Know-What-Mom-Really-Wants-For-Mothers-Day

    Mother's Day is all about love and sentimentality. And there's no better way to celebrate this special day than with a gift of fine jewelry. It is something she will treasure from the moment she opens the box and the type of gift she will be able to enjoy for years to come.

  • We Take Traditional Mother's Day Jewelry To a Whole New Level of Excitement

    Selecting just the right piece for Mother's Day, or for other occasions that call for "family jewelry," can be a challenge if you've already purchased the traditional mother's ring or mother-and-child pendant. If you're trying to think of something a little more exciting, you'll find that we have a wide variety of extraordinary pieces that Mom would be proud to own.

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• Pearls

  • A Little Pearl TLC

    Pearls are unique among gems. They are not mined from the earth but grown under the sea in the bodies of oysters.

  • Cleaning and Care of Cultured Pearls

    Fine cultured pearls can last for generations. But, more than most gems, they do require gentle, loving care to maintain their singular beauty. Here's important information that every pearl lover should know...

  • Freshwater Pearls Rise to a New Level

    Creative design dominates the newest crop of freshwater pearl jewelry. Multi-strand bracelets, pearl cocktail rings, woven or twisted chokers and drop earrings are among the most popular styles.

  • Let's Take an Exotic Trip to the South Seas

    The rich, lustrous color and iridescence of golden South Sea pearls evokes images of romantic, faraway places. But, even more elusive than a trip to the exotic South Seas is the ability for the average jewelry connoisseur to own a perfectly matched, top-quality necklace of 13mm South Sea pearls, which can easily sell for $200,000 or more.

  • The Fascinating Origins of Cultured Pearls

    Pearls are the oldest gemstone, and for hundreds of years were considered the most valuable.

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• Platinum

  • Platinum's Turbulent History

    It's almost hard to believe that platinum, one of the world's rarest, most durable and unquestionably beautiful metals, has spent so much of history being misunderstood.

  • Platinum Bridal Tasteful, Practical, Interesting

  • White Hot: A Stylish Platinum Gift Guide

    Platinum jewelry is a hot commodity - as desirable with women today as it was with the platinum blondes of the 1930s. Times and styles may have changed, but elegance remains.

  • Why Do We Love Platinum? Let Us Count the Ways...

    It's hot, it's cool - and it's the last word in fine jewelry fashion. What is it? Platinum, of course!

  • Why Platinum Is Worth the Price

    As you look through our cases during the holiday season you may notice that our platinum selections have significantly higher price tags than the ones shown in white gold. The question may come up, "Why buy platinum when white gold will do the trick?" Well, here's the inside scoop.

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• Right Hand Rings

  • All the Right Stuff: New Category Has Everybody Buzzing

    Introducing the Right-Hand Ring. It's the newest trend in women's jewelry and we applaud the concept.

  • Right Hand Ring New Category Expresses Your Unique Personality

    Here's a great new idea for the woman who loves diamonds: The Diamond Right Hand Ring, a piece that speaks to the individual woman's personality and sense of style.

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• Three Stone Jewelry

  • Popular-Past-Present-Future-Theme

  • Three-Stone-Engagement-Rings-Are-Steeped-in-Symbolism

    Engagement rings - especially the three-stone variety - are steeped in symbolism. The rings are, of course, circular, representing love without end. They are crafted of metals as precious and durable as the lovers' romantic union. And, in the case of three-stone rings, the triad of gems represent the past, present and future of the relationship - all of it bright, shining, and unique.

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• Valentine Seasonal

  • Heart of the Matter

    Everyone knows that hearts are the universal symbol of love, romance, passion and devotion. And jewelry is the ultimate gift of love. Heart jewelry is the perfect gift for a friend or loved one this Valentine's Day. It is a personal, emotional gift available in a dizzying array of styles - many of which are updates on classic heart designs.

  • Red Hot Romance

    With Valentine's Day approaching, remember the words of William Shakespeare: "They do not love that do not show their love." All right, maybe he wasn't thinking about buying jewelry, but giving a precious gift to the one you love is the ideal way of celebrating this most romantic of holidays, and of course, the most appropriate design is a heart.

  • Shades of Red For Valentine's Day

    Diamond earrings and diamond right-hand rings are always popular for Valentine's Day. Fizzy pink diamonds make these perfect Valentine's Day gifts all the more perfect.

  • Sure-Fire-Valentine-Winners-Will-Put-a-Twinkle-in-Their-Eyes

    Whether you're celebrating the love of your life, expressing your gratitude to a special friend, or honoring your mother on Valentine's Day, there's a perfect jewel of a gift that will warm their hearts and put a twinkle in their eyes. Here are some hints...

  • What She'd Love for Valentine's Day: The Diamond Solitaire Necklace

    Don't even think about flowers and candy this Valentine's Day. What she really wants is a diamond solitaire necklace. After all, the diamond solitaire necklace has been the single best-selling piece of jewelry for five years running.

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